7 MIN READ

Our 7 Tips To Get The Most From Your Lead Generation Campaign

Sarah. sarah@beehiveleads.com

US Account Manager

Here I’ve detailed 7 tips to get the most from your campaign, I could have written 100 tips as there are so many ways you can improve or tweak your campaign, but these 7 are a great starting point and will really help your campaign shine!

1. On top of the path!

Campaigns on the first page of a path attract around 30% more volume, so that’s where you want to be, right? Our path position is based on earning per impression (money the campaign generates ÷ number of people who have seen the campaign), so there are 2 main factors involved in getting your campaign to the top,

1 – increase your lead optin rate, what does this mean? Well this is basically the number of people who respond positively to your campaign, there are a few ways to make this better, they are detailed here.

2 – increase the payout. If you have optimised and are still not getting enough you can increase your EPI by increasing the amount each optin is worth, this will drive upi the EPI and as such take your campaign closer to the top of the path and get your hands on some of that extra volume!

Both these factors have another effect and that is that by increasing the EPI it enables our media buyers to bring in more users, and the right users who are working for your campaign. Through our analytics we can see exactly what media is working for you and target our efforts accordingly. Now this doesn’t happen overnight but after a little while you should see even more traffic for your campaign.

2. Follow up those leads…fast!

Increasing the speed that you follow up your leads will increase your conversion rate, whether you are emailing or calling your leads do so as quickly as possible. Running campaigns during call centre hours, using immediate email autoresponders and receiving leads live are some ways that you can achieve this.

3. Target the right users, not the most users

To achieve the best possible ROI for your campaign it’s about targeting the right people, not the most people. Find out where your conversions and engagement is coming from, whether that be a certain age group, geo location or even traffic source. Any good lead supplier will be able to help you with this, they will be used to analysing lots of data so ask for their help, they should be more than happy to help you out. If you target the right users then you’ll be in a position to pay more for the leads, bringing us nicely back to point 1.

4. Use Enticing Imagery

The saying goes “a picture is worth a thousand words”, in fact the human brain processes images 60,000x quicker than words, so use the imagery to really grab the user’s attention and get your message across! Using brand logos always helps, when receiving your communication it’s valuable for the user to have something they recognise.

5. Exciting Sales Copy – Use Call To Action!

Getting this right can take many changes and many tests, but it’s all worth it! By explicitly asking the user if they wish to receive the communication the lead will not only be GDPR compliant in the EU but will be a higher quality of lead anywhere in the World. So be direct, don’t be concerned to lose volume in replacement of quality.

6. Don’t get put in the Junk!

In a world of open rates, bounces and complaints, keeping your IP reputation up is vital. Our tips are: keep the bounce rate down by cleansing your lists, have a clear unsubscribe link and keep your complaints below 0.1%.

Keep the content relevant and interesting

• Make sure your email list still want to receive communication
• Make sure all email addresses are validated

Frequently and continuously monitor your reputation, like any reputation, it will take time to earn a good one, but can be lost rapidly.

7. Nurture those leads

Make it an integrated part of your marketing mix not just a stand alone channel. For call centre campaigns, why not consider also using email communication to sell to those who couldn’t be persuaded over the phone?